For most people, the Louis Vuitton brand name immediately conjures up images of those infamous, and often copied, interlocking L and V letters. But in fact, its little logo sister, the Damier canvas, celebrates a proud 125 years of iconography this year.
The first ever patented invention by the house of Vuitton, this discretely brown and beige checkered design has literally proven to stand the test of time since its introduction in 1888.
Since then, it has undergone several colour palette changes, but nonetheless is a universally recognisable trademark of the French design house. For this anniversary, the Damier has been given a neon-hued and athletically shaped makeover. Further proof that a luxurious classic never goes out of style.
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