Carla Seipp is a freelance fragrance, fashion and arts journalist. She is also Editor at online publication and consultancy, BeautyMatter. Seipp co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance, published by Gestalten. She has worked as a Teaching Assistant in Fashion History at Parsons School of Design and presented at the Perfumery Gender Salon at the Zurich University of the Arts.

Seipp has written on the subjects of fashion, fragrance and art for publications including Dazed & Confused, Dazed Digital, A Shaded View on Fashion, Twin, and Vestoj.

She holds a BA (First Class Honours) in Fashion Journalism from the University for the Creative Arts and a MA in Fashion Studies from Parsons School of Design.

In 2022, Seipp won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category for her article “Is AI Threatening the Role of Perfumer?”


Topics range from the history of perfume to the ecological efforts some brands are making today, including the stumbling blocks posed by the industry’s economics.”

– NY Times

“From ancient Egypt to the development of the first iconic perfumes in the 18th century to mass production and fragrance marketing in the 21st century: the book illuminates the historical and cultural origins of fragrances and perfumes in an entertaining and informative way.”

– Breuninger Magazine

“According to fragrance expert Carla Seipp, an eau de parfum is a fragrance that contains anywhere from 15 to 30 percent fragrance oil concentration. Eau de toilettes contain a 3 to 15 percent concentration.”

– Editorialist

“As Carla Seipp, a writer for trend forecasting firm The Future Laboratory writes in a recent column, its masculine associations with meat that date back to caveman times are proving difficult to overcome: “With almost half (46%) of Americans believing that plant-based protein sources are healthier than their animal-based counterpart, according to Mintel, could it be that it’s not a lack of demand or interest among men, so much as shame that has so far stagnated their interest in plant-based proteins?”

– Fast Company

“Certain indie brands [are] enjoying an explosive rise in popularity, [but] they are needing to turn their [customers’] attention elsewhere in a bid to stay as unique as possible,” said Carla Seipp, a foresight writer at The Future Laboratory. “Anti-perfumes present an exciting and inspirational rebellion against the traditional fine-fragrance establishment and have a strong appeal for those who dare to be different.”

– Glossy

“For novices, scholars, noses – anyone interested in fragrance, this is a book that manages to be both beautiful and brainy.”

– The Perfume Society

“You don’t have to be a perfume nerd to appreciate this beautiful and interesting book.”

– ELLE Norway

“As the gender gap becomes narrower, one could almost see scented bodies as helping maintain the status quo of bold-smelling alpha males and obedient females, adorned with a fragrance that makes them smell more like a delectable dessert than mature woman,” writes Carla Seipp for Escentric Molecules Art and Chemistry blog.”

– Cent Magazine