Carla Seipp is a freelance fragrance, fashion and arts journalist. She is the co-editor and main writer for The Essence: Discovering the World of Scent, Perfume and Fragrance, published by Gestalten. Seipp has worked as a Teaching Assistant in Fashion History at Parsons School of Design and presented at the Perfumery Gender Salon at the Zurich University of the Arts.
She has written on the subjects of fashion, fragrance and art for publications including Dazed & Confused, Dazed Digital, A Shaded View on Fashion, Twin, and Vestoj.
Seipp holds a BA (First Class Honours) in Fashion Journalism from the University for the Creative Arts and a MA in Fashion Studies from Parsons School of Design.
“We wanted to create a 360 view of the whole subject” of the fragrance industry, said Robert Klanten, chief executive of the publishing house Gestalten and co-editor of the book “The Essence — Discovering the World of Scent, Perfume and Fragrance.” The other editors were Carla Seipp and Santiago Rodriguez Tarditi.
The 287-page book was released in Europe this week, and is scheduled to be published in the United States and elsewhere on Feb. 4 ($60). Topics range from the history of perfume to the ecological efforts some brands are making today, including the stumbling blocks posed by the industry’s economics.”
“As Carla Seipp, a writer for trend forecasting firm The Future Laboratory writes in a recent column, its masculine associations with meat that date back to caveman times are proving difficult to overcome: “With almost half (46%) of Americans believing that plant-based protein sources are healthier than their animal-based counterpart, according to Mintel, could it be that it’s not a lack of demand or interest among men, so much as shame that has so far stagnated their interest in plant-based proteins?”
She points to a long history of positioning: Protein shakes and supplements, for example, market to men for weight gain and muscle. Numerous aspects in society–from advertising to popular TV characters–reinforce an exaggerated narrative of how meat consumption intersects with masculinity. Entertainment tropes see men ordering a steak, while women, a salad.”
“For novices, scholars, noses – anyone interested in fragrance, this is a book that manages to be both beautiful and brainy.”
– The Perfume Society