Who says perfume can’t be political? In some cases it may just be a pretty glass bottle with a generically…
The Essence Out Now
The Essence: Discovering the World of Scent, Perfume & Fragrance is out now in the EU and set for a…
Is it Time to Embrace Generation Zen?
‘Live fast, die young’ was once the mantra for generations of angsty teen rebellion, but as Generation Z enter the…
Have Instagram Influencers Lost Their Sway?
As consumers become acutely aware of sponsored Instagram posts, will a new form of authentic brand promotion come to the…
Why Protein Needs a New Masculinity Re-Brand
With men keen to explore plant-based diets, are FMCG brands ready to change their marketing narratives around protein? Demand for…
Unisex 2.0: The Bright and Bold World of KIERIN NYC
New York City: an endless flow of bright lights, frenetic energy and fast moving crowds clutching onto their grande lattes…
Pressing the Olfactory Reset Button
Top-notch raw materials were the reserve of the industry elite — until now. Ostens is the fragrance house of Laurent…
