Pumpkin-themed products are as synonymous with the fall season as knitted sweaters and rust-colored foliage, but there are volatile times…
Co-Creation Instead of Competition: New Digital Marketing Strategies
No man is an island, and neither is any brand. Case in point: clean haircare brand Innersense is looking to…
Ultra Violet Futures: The First Femtech Trend Forecasting Agency
Ultra Violet Agency, the first communications and marketing agency for femtech brands, has launched its trend forecasting agency branch, Ultra Violet…
Beauty’s Mental Health Mission
Times are tough—for consumers and brands alike. Gen Zers report higher rates of mental illness and cyberbullying than their older…
China’s Animal Testing Regulations: Ethical Legislations or Commercial Strategy?
The Chinese cosmetics industry is something of an untapped goldmine for Western brands. It is the second-largest market behind the…
The Urgent Case for Sunscreen Safety
The latest incarnation of sunscreen controversy started with the downfall of a skincare community icon: Purito’s Centella Green Level Unscented…
The Next Evolution – Diversity is Specialization
he beauty industry has undoubtedly had its confrontation with diversity and inclusivity over the past year. But where do we…
Why TikTok Subcultures Matter for Your Brand
TikTok trends may often seem like a flash in the pan given the quick turnaround of the medium, but they…
Alaffia: A Mission Beyond the Beauty Product
“I don’t see Alaffia as just a business. This is a social movement, a peaceful revolution,” founder Olowo-n’djo Tchala, a…
Why Regenerative Practices Mean Better Business
Thrive isn’t simply about an efficient product, but also improving environments and communities in the process. Co-founder and CEO Alex…
Carla Seipp 