On paper, the divide is clear. Mainstream fragrances are those produced and marketed to mass audiences by large corporations who…
New Fragrance Frontiers
With the niche fragrance s ector growing exponentially, brands are having to push the boundaries of scent in order to…
Everyday Cryptocurrencies
As cryptocurrencies gain mainstream traction, finance brands are facilitating their everyday use while educating consumers about how these digital entities…
Could Copycat Cosmetics Reignite Creativity in Beauty?
In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics brands…
Geza Schoen: Rebel with an Olfactory Cause
Who says perfume can’t be political? In some cases it may just be a pretty glass bottle with a generically…
The Essence Out Now
The Essence: Discovering the World of Scent, Perfume & Fragrance is out now in the EU and set for a…
Is it Time to Embrace Generation Zen?
‘Live fast, die young’ was once the mantra for generations of angsty teen rebellion, but as Generation Z enter the…
Have Instagram Influencers Lost Their Sway?
As consumers become acutely aware of sponsored Instagram posts, will a new form of authentic brand promotion come to the…
Why Protein Needs a New Masculinity Re-Brand
With men keen to explore plant-based diets, are FMCG brands ready to change their marketing narratives around protein? Demand for…
Unisex 2.0: The Bright and Bold World of KIERIN NYC
New York City: an endless flow of bright lights, frenetic energy and fast moving crowds clutching onto their grande lattes…
