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Carla Seipp

Fragrance & beauty journalist

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Pumpkin-Themed Products: Imperishable or Losing Their Spice?

Pumpkin-themed products are as synonymous with the fall season as knitted sweaters and rust-colored foliage, but there are volatile times…

Co-Creation Instead of Competition: New Digital Marketing Strategies

No man is an island, and neither is any brand. Case in point: clean haircare brand Innersense is looking to…

BeautyMatter

Ultra Violet Futures: The First Femtech Trend Forecasting Agency

Ultra Violet Agency, the first communications and marketing agency for femtech brands, has launched its trend forecasting agency branch, Ultra Violet…

BeautyMatter

Beauty’s Mental Health Mission

Times are tough—for consumers and brands alike. Gen Zers report higher rates of mental illness and cyberbullying than their older…

BeautyMatter

China’s Animal Testing Regulations: Ethical Legislations or Commercial Strategy?

The Chinese cosmetics industry is something of an untapped goldmine for Western brands. It is the second-largest market behind the…

BeautyMatter

The Urgent Case for Sunscreen Safety

The latest incarnation of sunscreen controversy started with the downfall of a skincare community icon: Purito’s Centella Green Level Unscented…

BeautyMatter

The Next Evolution – Diversity is Specialization

he beauty industry has undoubtedly had its confrontation with diversity and inclusivity over the past year. But where do we…

BeautyMatter

Why TikTok Subcultures Matter for Your Brand

TikTok trends may often seem like a flash in the pan given the quick turnaround of the medium, but they…

BeautyMatter

Alaffia: A Mission Beyond the Beauty Product

“I don’t see Alaffia as just a business. This is a social movement, a peaceful revolution,” founder Olowo-n’djo Tchala, a…

BeautyMatter

Why Regenerative Practices Mean Better Business

Thrive isn’t simply about an efficient product, but also improving environments and communities in the process. Co-founder and CEO Alex…

BeautyMatter

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Carla Seipp
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