Maintaining a brand vision while expanding into new product categories is a daunting challenge for any company. Byredo—the niche fragrance house…
Scent Trails
Sillage may only be a two-syllable word, but it’s a fluctuating component of scent that encompasses a multi-faceted network of…
Can Fenty Skin Disrupt the Skincare Category with Celebrity?
Expectations around the July 3 debut of Fenty Skin were undoubtedly high. Proclaiming itself as “the new culture of skincare,” the brand…
Olfactory Adventures with 4160 Tuesdays’ Sarah McCartney
Sarah McCartney is equal parts fragrance whimsy mixed with perfumery wisdom. As the founder of 4160Tuesdays, her creativity knows no bounds. Seaside…
Is Niche Nevermore?
On paper, the divide is clear. Mainstream fragrances are those produced and marketed to mass audiences by large corporations who…
New Fragrance Frontiers
With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand…
Everyday Cryptocurrencies
As cryptocurrencies gain mainstream traction, finance brands are facilitating their everyday use while educating consumers about how these digital entities…
Could Copycat Cosmetics Reignite Creativity in Beauty?
In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics brands…
Geza Schoen: Rebel with an Olfactory Cause
Who says perfume can’t be political? In some cases it may just be a pretty glass bottle with a generically…
The Essence Out Now
The Essence: Discovering the World of Scent, Perfume & Fragrance is out now in the EU and set for a…
