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Carla Seipp

Award-winning fragrance & beauty journalist

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The Next Evolution – Diversity is Specialization

he beauty industry has undoubtedly had its confrontation with diversity and inclusivity over the past year. But where do we…

BeautyMatter

Why TikTok Subcultures Matter for Your Brand

TikTok trends may often seem like a flash in the pan given the quick turnaround of the medium, but they…

BeautyMatter

Alaffia: A Mission Beyond the Beauty Product

“I don’t see Alaffia as just a business. This is a social movement, a peaceful revolution,” founder Olowo-n’djo Tchala, a…

BeautyMatter

Why Regenerative Practices Mean Better Business

Thrive isn’t simply about an efficient product, but also improving environments and communities in the process. Co-founder and CEO Alex…

BeautyMatter

Lifting the Lid on Post-Lockdown Color Cosmetics

The color category may be witnessing a new kind of revival following a challenging pandemic landscape. According to NPD, makeup sales…

BeautyMatter

Kaibae on Regenerative Agriculture and Moving Beyond Sustainability

Kaibae is a unique convergence of naturopathy, humanitarianism, and curation. Dr. Luc Maes (a plant-based medical practitioner), Thomas Cole (a community…

BeautyMatter

Why Product Development Needs Diverse Voices at the Table

Betty Beyene’s resume lists some of the heaviest hitters in the industry: L’Oréal, MAC Cosmetics, NARS Cosmetics. For the past…

BeautyMatter

Are NFTs the Future of Beauty?

NFTs (non-fungible, meaning non-interchangeable, tokens) are gathering hype momentum. They have already made appearances in the fashion, art, and entertainment…

BeautyMatter

Dr. Anne Beal on the Clean Beauty Imperative for Women of Color

Dr. Anne Beal, who affectionately signs her blog posts “Dr. Anne,” speaks with the innate confidence and steadfast determination of…

BeautyMatter

Is AI Threatening the Role of the Perfumer?

Machine learning has infiltrated nearly every aspect of consumer living, and the world of olfaction is no exception. But how…

BeautyMatter

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Carla Seipp
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