Pumpkin-themed products are as synonymous with the fall season as knitted sweaters and rust-colored foliage, but there are volatile times … More
Category: Uncategorized
Co-Creation Instead of Competition: New Digital Marketing Strategies
No man is an island, and neither is any brand. Case in point: clean haircare brand Innersense is looking to … More
Ultra Violet Futures: The First Femtech Trend Forecasting Agency
Ultra Violet Agency, the first communications and marketing agency for femtech brands, has launched its trend forecasting agency branch, Ultra Violet … More
Beauty’s Mental Health Mission
Times are tough—for consumers and brands alike. Gen Zers report higher rates of mental illness and cyberbullying than their older … More
China’s Animal Testing Regulations: Ethical Legislations or Commercial Strategy?
The Chinese cosmetics industry is something of an untapped goldmine for Western brands. It is the second-largest market behind the … More
The Urgent Case for Sunscreen Safety
The latest incarnation of sunscreen controversy started with the downfall of a skincare community icon: Purito’s Centella Green Level Unscented … More
The Next Evolution – Diversity is Specialization
he beauty industry has undoubtedly had its confrontation with diversity and inclusivity over the past year. But where do we … More
Why TikTok Subcultures Matter for Your Brand
TikTok trends may often seem like a flash in the pan given the quick turnaround of the medium, but they … More
Alaffia: A Mission Beyond the Beauty Product
“I don’t see Alaffia as just a business. This is a social movement, a peaceful revolution,” founder Olowo-n’djo Tchala, a … More
Why Regenerative Practices Mean Better Business
Thrive isn’t simply about an efficient product, but also improving environments and communities in the process. Co-founder and CEO Alex … More