Sillage may only be a two-syllable word, but it’s a fluctuating component of scent that encompasses a multi-faceted network of … More
Category: Uncategorized
Can Fenty Skin Disrupt the Skincare Category with Celebrity?
Expectations around the July 3 debut of Fenty Skin were undoubtedly high. Proclaiming itself as “the new culture of skincare,” the brand … More
Olfactory Adventures with 4160 Tuesdays’ Sarah McCartney
Sarah McCartney is equal parts fragrance whimsy mixed with perfumery wisdom. As the founder of 4160Tuesdays, her creativity knows no bounds. Seaside … More
Is Niche Nevermore?
On paper, the divide is clear. Mainstream fragrances are those produced and marketed to mass audiences by large corporations who … More
New Fragrance Frontiers
With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand … More
Everyday Cryptocurrencies
As cryptocurrencies gain mainstream traction, finance brands are facilitating their everyday use while educating consumers about how these digital entities … More
Could Copycat Cosmetics Reignite Creativity in Beauty?
In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics brands … More
Geza Schoen: Rebel with an Olfactory Cause
Who says perfume can’t be political? In some cases it may just be a pretty glass bottle with a generically … More
The Essence Out Now
The Essence: Discovering the World of Scent, Perfume & Fragrance is out now in the EU and set for a … More
Is it Time to Embrace Generation Zen?
‘Live fast, die young’ was once the mantra for generations of angsty teen rebellion, but as Generation Z enter the … More
