Who says perfume can’t be political? In some cases it may just be a pretty glass bottle with a generically … More
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The Essence Out Now
The Essence: Discovering the World of Scent, Perfume & Fragrance is out now in the EU and set for a … More
Is it Time to Embrace Generation Zen?
‘Live fast, die young’ was once the mantra for generations of angsty teen rebellion, but as Generation Z enter the … More
Have Instagram Influencers Lost Their Sway?
As consumers become acutely aware of sponsored Instagram posts, will a new form of authentic brand promotion come to the … More
Why Protein Needs a New Masculinity Re-Brand
With men keen to explore plant-based diets, are FMCG brands ready to change their marketing narratives around protein? Demand for … More
Unisex 2.0: The Bright and Bold World of KIERIN NYC
New York City: an endless flow of bright lights, frenetic energy and fast moving crowds clutching onto their grande lattes … More
Pressing the Olfactory Reset Button
Top-notch raw materials were the reserve of the industry elite — until now. Ostens is the fragrance house of Laurent … More
