CARLA SEIPP – Beauty Innovation & Creative Strategy

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Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.

As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.

Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.

Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.

She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.

Writing Portfolio

  • Nov 2021

    Master Perfumer Christophe Laudamiel on Disrupting the Status Quo

    | More |: Master Perfumer Christophe Laudamiel on Disrupting the Status Quo
    Master Perfumer Christophe Laudamiel on Disrupting the Status Quo
  • Nov 2021

    Can Single-Use Skincare Be Sustainable?

    | More |: Can Single-Use Skincare Be Sustainable?
    Can Single-Use Skincare Be Sustainable?
  • Nov 2021

    Why Antibacterial Will Become A New Standard for Beauty

    | More |: Why Antibacterial Will Become A New Standard for Beauty
    Why Antibacterial Will Become A New Standard for Beauty
  • Nov 2021

    Spotlighting Untold Beauty Narratives with Makeup Museum and L’Oréal

    | More |: Spotlighting Untold Beauty Narratives with Makeup Museum and L’Oréal
    Spotlighting Untold Beauty Narratives with Makeup Museum and L’Oréal
  • Sep 2021

    Thirteen Lune: A Retail Destination for Poly-Cultural Beauty

    | More |: Thirteen Lune: A Retail Destination for Poly-Cultural Beauty
    Thirteen Lune: A Retail Destination for Poly-Cultural Beauty
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