CARLA SEIPP – Beauty Innovation & Creative Strategy

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Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.

As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.

Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.

Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.

She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.

Writing Portfolio

  • Nov 2021

    Is AI Threatening the Role of the Perfumer?

    | More |: Is AI Threatening the Role of the Perfumer?
    Is AI Threatening the Role of the Perfumer?
  • Nov 2021

    BIPOC Beauty Brand Roundup

    | More |: BIPOC Beauty Brand Roundup
    BIPOC Beauty Brand Roundup
  • Nov 2021

    Future Perspectives on Fragrance-Free Beauty

    | More |: Future Perspectives on Fragrance-Free Beauty
    Future Perspectives on Fragrance-Free Beauty
  • Nov 2021

    How Covid-Induced Anosmia and Allergies Will Affect the Beauty Industry

    | More |: How Covid-Induced Anosmia and Allergies Will Affect the Beauty Industry
    How Covid-Induced Anosmia and Allergies Will Affect the Beauty Industry
  • Nov 2021

    Spiritual Beauty Culture – Appropriating Hoax or Authentic Brand Futures?

    | More |: Spiritual Beauty Culture – Appropriating Hoax or Authentic Brand Futures?
    Spiritual Beauty Culture – Appropriating Hoax or Authentic Brand Futures?
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