CARLA SEIPP – Beauty Innovation & Creative Strategy

  • Press
  • Contact

Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.

As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.

Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.

Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.

She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.

Writing Portfolio

  • Nov 2021

    Lifting the Lid on Post-Lockdown Color Cosmetics

    | More |: Lifting the Lid on Post-Lockdown Color Cosmetics
    Lifting the Lid on Post-Lockdown Color Cosmetics
  • Nov 2021

    Kaibae on Regenerative Agriculture and Moving Beyond Sustainability

    | More |: Kaibae on Regenerative Agriculture and Moving Beyond Sustainability
    Kaibae on Regenerative Agriculture and Moving Beyond Sustainability
  • Nov 2021

    Why Product Development Needs Diverse Voices at the Table

    | More |: Why Product Development Needs Diverse Voices at the Table
    Why Product Development Needs Diverse Voices at the Table
  • Nov 2021

    Are NFTs the Future of Beauty?

    | More |: Are NFTs the Future of Beauty?
    Are NFTs the Future of Beauty?
  • Nov 2021

    Dr. Anne Beal on the Clean Beauty Imperative for Women of Color

    | More |: Dr. Anne Beal on the Clean Beauty Imperative for Women of Color
    Dr. Anne Beal on the Clean Beauty Imperative for Women of Color
Previous Page
1 … 3 4 5 6 7 … 42
Next Page
  • Subscribe Subscribed
    • Carla Seipp
    • Already have a WordPress.com account? Log in now.
    • Carla Seipp
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar

Notifications