CARLA SEIPP – Beauty Innovation & Creative Strategy

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Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.

As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.

Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.

Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.

She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.

Writing Portfolio

  • Nov 2021

    The Urgent Case for Sunscreen Safety

    | More |: The Urgent Case for Sunscreen Safety
    The Urgent Case for Sunscreen Safety
  • Nov 2021

    The Next Evolution – Diversity is Specialization

    | More |: The Next Evolution – Diversity is Specialization
    The Next Evolution – Diversity is Specialization
  • Nov 2021

    Why TikTok Subcultures Matter for Your Brand

    | More |: Why TikTok Subcultures Matter for Your Brand
    Why TikTok Subcultures Matter for Your Brand
  • Nov 2021

    Alaffia: A Mission Beyond the Beauty Product

    | More |: Alaffia: A Mission Beyond the Beauty Product
    Alaffia: A Mission Beyond the Beauty Product
  • Nov 2021

    Why Regenerative Practices Mean Better Business

    | More |: Why Regenerative Practices Mean Better Business
    Why Regenerative Practices Mean Better Business
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