CARLA SEIPP – Beauty Innovation & Creative Strategy

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Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.

As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.

Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.

Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.

She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.

Writing Portfolio

  • Sep 2021

    Rob Calcraft On Game-Changing Skincare Through a Microbiome-Focused Approach

    | More |: Rob Calcraft On Game-Changing Skincare Through a Microbiome-Focused Approach
    Rob Calcraft On Game-Changing Skincare Through a Microbiome-Focused Approach
  • Sep 2021

    NoOrdinaryScent: Reinventing Bespoke Fragrance Through AI

    | More |: NoOrdinaryScent: Reinventing Bespoke Fragrance Through AI
    NoOrdinaryScent: Reinventing Bespoke Fragrance Through AI
  • Sep 2021

    Glitter Not Litter: Submission’s New Paradigm for Clean Cosmetics

    | More |: Glitter Not Litter: Submission’s New Paradigm for Clean Cosmetics
    Glitter Not Litter: Submission’s New Paradigm for Clean Cosmetics
  • Sep 2021

    Rook Perfumes Launches First NFT Fragrance, Scent The Metaverse

    | More |: Rook Perfumes Launches First NFT Fragrance, Scent The Metaverse
    Rook Perfumes Launches First NFT Fragrance, Scent The Metaverse
  • Sep 2021

    Chanel No. 5 Turns 100 – The History of a Fragrance Icon

    | More |: Chanel No. 5 Turns 100 – The History of a Fragrance Icon
    Chanel No. 5 Turns 100 – The History of a Fragrance Icon
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