CARLA SEIPP – Beauty Innovation & Creative Strategy

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Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.

As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.

Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.

Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.

She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.

Writing Portfolio

  • Jun 2013

    Niclas Lydeen of Agonist Discusses Sustainable Perfume Production and 360 Degree Fragrance Experiences for A Shaded View on Fashion

    | More |: Niclas Lydeen of Agonist Discusses Sustainable Perfume Production and 360 Degree Fragrance Experiences for A Shaded View on Fashion
  • Jun 2013

    1 Granary for Twin Magazine blog

    | More |: 1 Granary for Twin Magazine blog
  • Jun 2013

    Bernstock Speirs Discuss DIY Punk Culture and Three Decades of Design for A Shaded View on Fashion

    | More |: Bernstock Speirs Discuss DIY Punk Culture and Three Decades of Design for A Shaded View on Fashion
  • Jun 2013

    Richard Nicoll on Second Album Syndrome and His Admiration for Mavericks for A Shaded View on Fashion

    | More |: Richard Nicoll on Second Album Syndrome and His Admiration for Mavericks for A Shaded View on Fashion
  • Jun 2013

    Alex Mattsson Discusses the Politics of Fashion for A Shaded View on Fashion

    | More |: Alex Mattsson Discusses the Politics of Fashion for A Shaded View on Fashion
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