CARLA SEIPP – Beauty Innovation & Creative Strategy

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Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.

As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.

Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.

Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.

She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.

Writing Portfolio

  • Jun 2013

    Long Live Rock N’ Roll for Twin Magazine blog

    | More |: Long Live Rock N’ Roll for Twin Magazine blog
  • Jun 2013

    Pillow Talk for Twin Magazine blog

    | More |: Pillow Talk for Twin Magazine blog
  • Feb 2013

    Noel Stewart Reflects on His Label’s Ten Year Anniversary and the Millinery Industry’s Evolution for A Shaded View On Fashion

    | More |: Noel Stewart Reflects on His Label’s Ten Year Anniversary and the Millinery Industry’s Evolution for A Shaded View On Fashion
  • Feb 2013

    Meadham Kirchhoff on Boys Wearing Girls’ Clothes and Sensory Fashion Experiences for A Shaded View On Fashion

    | More |: Meadham Kirchhoff on Boys Wearing Girls’ Clothes and Sensory Fashion Experiences for A Shaded View On Fashion
  • Feb 2013

    Comme Des Garcons x Hermes for Twin Magazine blog

    | More |: Comme Des Garcons x Hermes for Twin Magazine blog
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