CARLA SEIPP – Beauty Innovation & Creative Strategy

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Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.

As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.

Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.

Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.

She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.

Writing Portfolio

  • Sep 2019

    Have Instagram Influencers Lost Their Sway?

    | More |: Have Instagram Influencers Lost Their Sway?
    Have Instagram Influencers Lost Their Sway?
  • Sep 2019

    Why Protein Needs a New Masculinity Re-Brand

    | More |: Why Protein Needs a New Masculinity Re-Brand
    Why Protein Needs a New Masculinity Re-Brand
  • May 2019

    Unisex 2.0: The Bright and Bold World of KIERIN NYC

    | More |: Unisex 2.0: The Bright and Bold World of KIERIN NYC
    Unisex 2.0: The Bright and Bold World of KIERIN NYC
  • May 2019

    Pressing the Olfactory Reset Button

    | More |: Pressing the Olfactory Reset Button
    Pressing the Olfactory Reset Button
  • May 2019

    The Olfactory Occult of Sixteen92

    | More |: The Olfactory Occult of Sixteen92
    The Olfactory Occult of Sixteen92
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