CARLA SEIPP – Beauty Innovation & Creative Strategy

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Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.

As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.

Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.

Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.

She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.

Writing Portfolio

  • Apr 2018

    Janette Beckman: A Career in Pictures

    | More |: Janette Beckman: A Career in Pictures
    Janette Beckman: A Career in Pictures
  • Oct 2017

    Stephen Dirkes of Euphorium Brooklyn on crafting scentscapes and olfactory deconstruction

    | More |: Stephen Dirkes of Euphorium Brooklyn on crafting scentscapes and olfactory deconstruction
    Stephen Dirkes of Euphorium Brooklyn on crafting scentscapes and olfactory deconstruction
  • Sep 2017

    Building a Fragrance Democracy, One City at a Time: Nick Steward of Gallivant on the Wonders of Wearability and Everyday Appeal

    | More |: Building a Fragrance Democracy, One City at a Time: Nick Steward of Gallivant on the Wonders of Wearability and Everyday Appeal
    Building a Fragrance Democracy, One City at a Time: Nick Steward of Gallivant on the Wonders of Wearability and Everyday Appeal
  • Aug 2017

    Parfums de Marly launches Delina

    | More |: Parfums de Marly launches Delina
    Parfums de Marly launches Delina
  • Apr 2017

    Clara Molloy of Memo Paris on the Artistic Originality of Tuberose

    | More |: Clara Molloy of Memo Paris on the Artistic Originality of Tuberose
    Clara Molloy of Memo Paris on the Artistic Originality of Tuberose
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