Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.
As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.
Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.
Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.
She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.
Writing Portfolio
Press
“Topics range from the history of perfume to the ecological efforts some brands are making today, including the stumbling blocks posed by the industry’s economics.”
–
“From ancient Egypt to the development of the first iconic perfumes in the 18th century to mass production and fragrance marketing in the 21st century: the book illuminates the historical and cultural origins of fragrances and perfumes in an entertaining and informative way.”
– Breuninger Magazine
“According to fragrance expert Carla Seipp, an eau de parfum is a fragrance that contains anywhere from 15 to 30 percent fragrance oil concentration. Eau de toilettes contain a 3 to 15 percent concentration.”
“As Carla Seipp, a writer for trend forecasting firm The Future Laboratory writes in a recent column, its masculine associations with meat that date back to caveman times are proving difficult to overcome: “With almost half (46%) of Americans believing that plant-based protein sources are healthier than their animal-based counterpart, according to Mintel, could it be that it’s not a lack of demand or interest among men, so much as shame that has so far stagnated their interest in plant-based proteins?”
“Certain indie brands [are] enjoying an explosive rise in popularity, [but] they are needing to turn their [customers’] attention elsewhere in a bid to stay as unique as possible,” said Carla Seipp, a foresight writer at The Future Laboratory. “Anti-perfumes present an exciting and inspirational rebellion against the traditional fine-fragrance establishment and have a strong appeal for those who dare to be different.”
“‘The in-store experience will remain crucial for experiencing and discovering fragrances, given that scent is a medium that simply cannot be replicated online,’ fragrance journalist Carla Seipp tells LS:N Global. She adds that today’s luxury fragrance experiences are designed for consumers seeking to ‘slow down and savour the moment’.”
“For novices, scholars, noses – anyone interested in fragrance, this is a book that manages to be both beautiful and brainy.”
– The Perfume Society
“You don’t have to be a perfume nerd to appreciate this beautiful and interesting book.”
“As the gender gap becomes narrower, one could almost see scented bodies as helping maintain the status quo of bold-smelling alpha males and obedient females, adorned with a fragrance that makes them smell more like a delectable dessert than mature woman,” writes Carla Seipp for Escentric Molecules Art and Chemistry blog.”
Carla Seipp 