CARLA SEIPP – Beauty Innovation & Creative Strategy

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Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.

As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.

Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.

Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.

She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.

Writing Portfolio

  • Mar 2024

    Crown Affair: The Cashmere Sweatpants of Haircare

    | More |: Crown Affair: The Cashmere Sweatpants of Haircare
    Crown Affair: The Cashmere Sweatpants of Haircare
  • Dec 2022

    The Best Salvatore Ferragamo Shoes for Women for Editorialist

    | More |: The Best Salvatore Ferragamo Shoes for Women for Editorialist
    The Best Salvatore Ferragamo Shoes for Women for Editorialist
  • Aug 2022

    Thierry de Baschmakoff on Objects of Free Expression

    | More |: Thierry de Baschmakoff on Objects of Free Expression
    Thierry de Baschmakoff on Objects of Free Expression
  • Aug 2022

    The Urgency for Trans Inclusivity in Aesthetics Services

    | More |: The Urgency for Trans Inclusivity in Aesthetics Services
    The Urgency for Trans Inclusivity in Aesthetics Services
  • Aug 2022

    In the Palm of Beauty: Sidia’s Foray into Luxury Hand Care

    | More |: In the Palm of Beauty: Sidia’s Foray into Luxury Hand Care
    In the Palm of Beauty: Sidia’s Foray into Luxury Hand Care
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