PRESS
“Topics range from the history of perfume to the ecological efforts some brands are making today, including the stumbling blocks posed by the industry’s economics.”
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“From ancient Egypt to the development of the first iconic perfumes in the 18th century to mass production and fragrance marketing in the 21st century: the book illuminates the historical and cultural origins of fragrances and perfumes in an entertaining and informative way.”
– Breuninger Magazine
“According to fragrance expert Carla Seipp, an eau de parfum is a fragrance that contains anywhere from 15 to 30 percent fragrance oil concentration. Eau de toilettes contain a 3 to 15 percent concentration.”
“As Carla Seipp, a writer for trend forecasting firm The Future Laboratory writes in a recent column, its masculine associations with meat that date back to caveman times are proving difficult to overcome: “With almost half (46%) of Americans believing that plant-based protein sources are healthier than their animal-based counterpart, according to Mintel, could it be that it’s not a lack of demand or interest among men, so much as shame that has so far stagnated their interest in plant-based proteins?”
“Certain indie brands [are] enjoying an explosive rise in popularity, [but] they are needing to turn their [customers’] attention elsewhere in a bid to stay as unique as possible,” said Carla Seipp, a foresight writer at The Future Laboratory. “Anti-perfumes present an exciting and inspirational rebellion against the traditional fine-fragrance establishment and have a strong appeal for those who dare to be different.”
“‘The in-store experience will remain crucial for experiencing and discovering fragrances, given that scent is a medium that simply cannot be replicated online,’ fragrance journalist Carla Seipp tells LS:N Global. She adds that today’s luxury fragrance experiences are designed for consumers seeking to ‘slow down and savour the moment’.”
“For novices, scholars, noses – anyone interested in fragrance, this is a book that manages to be both beautiful and brainy.”
– The Perfume Society
“You don’t have to be a perfume nerd to appreciate this beautiful and interesting book.”
“As the gender gap becomes narrower, one could almost see scented bodies as helping maintain the status quo of bold-smelling alpha males and obedient females, adorned with a fragrance that makes them smell more like a delectable dessert than mature woman,” writes Carla Seipp for Escentric Molecules Art and Chemistry blog.”
Carla Seipp 