CARLA SEIPP – Beauty Innovation & Creative Strategy

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Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.

As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.

Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.

Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.

She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.

Writing Portfolio

  • Sep 2020

    Scent Trails

    | More |: Scent Trails
    Scent Trails
  • Sep 2020

    Can Fenty Skin Disrupt the Skincare Category with Celebrity?

    | More |: Can Fenty Skin Disrupt the Skincare Category with Celebrity?
    Can Fenty Skin Disrupt the Skincare Category with Celebrity?
  • Sep 2020

    Olfactory Adventures with 4160 Tuesdays’ Sarah McCartney

    | More |: Olfactory Adventures with 4160 Tuesdays’ Sarah McCartney
    Olfactory Adventures with 4160 Tuesdays’ Sarah McCartney
  • Jul 2020

    Is Niche Nevermore?

    | More |: Is Niche Nevermore?
    Is Niche Nevermore?
  • Jul 2020

    New Fragrance Frontiers

    | More |: New Fragrance Frontiers
    New Fragrance Frontiers
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