CARLA SEIPP – Beauty Innovation & Creative Strategy

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Carla Seipp is a beauty industry strategist and writer with over a decade of experience in consumer insights, product marketing, trend forecasting, and editorial content.

As Editor at BeautyMatter, she analyzed hundreds of product launches and provided strategic insights that informed product development decisions for international beauty brands. At The Future Laboratory, whose client list includes L’Oréal Paris, Estée Lauder, and Unilever, she produced foresight reports for CPG brands.

Her editorial work has appeared in Vestoj, Konfekt, Basenotes, and other leading publications. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance (gestalten, 2019), which earned coverage in The New York Times and Elle. In 2022, she won the Fragrance Foundation UK’s Jasmine Award in the Short Piece category.

Her consulting work includes strategic brand projects for Escentric Molecules and product copywriting for No Makeup Makeup. She has also presented at industry events including The Global Taste & Smell Summit and MakeUp in New York.

She is currently seeking full-time opportunities in product development and innovation strategy at beauty brands, and is also available for freelance consulting and editorial projects.

Writing Portfolio

  • Jan 2021

    Meet Ella Dean: Born from Hair Heritage and Empowerment

    | More |: Meet Ella Dean: Born from Hair Heritage and Empowerment
    Meet Ella Dean: Born from Hair Heritage and Empowerment
  • Jan 2021

    The Art of Beauty Collaborations That Sell Out

    | More |: The Art of Beauty Collaborations That Sell Out
    The Art of Beauty Collaborations That Sell Out
  • Dec 2020

    How the Pandemic Is Reshaping the Professional Beauty Industry

    | More |: How the Pandemic Is Reshaping the Professional Beauty Industry
    How the Pandemic Is Reshaping the Professional Beauty Industry
  • Dec 2020

    Skincare’s Next Frontier: Body Care Gets a Dermatological Makeover

    | More |: Skincare’s Next Frontier: Body Care Gets a Dermatological Makeover
    Skincare’s Next Frontier: Body Care Gets a Dermatological Makeover
  • Dec 2020

    Indie Effort Develops Sustainable Shipping Solution for Amazon

    | More |: Indie Effort Develops Sustainable Shipping Solution for Amazon
    Indie Effort Develops Sustainable Shipping Solution for Amazon
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