With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand … More
Tag: The Future Laboratory/LS:N Global
Everyday Cryptocurrencies
As cryptocurrencies gain mainstream traction, finance brands are facilitating their everyday use while educating consumers about how these digital entities … More
Could Copycat Cosmetics Reignite Creativity in Beauty?
In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics brands … More
Is it Time to Embrace Generation Zen?
‘Live fast, die young’ was once the mantra for generations of angsty teen rebellion, but as Generation Z enter the … More
Have Instagram Influencers Lost Their Sway?
As consumers become acutely aware of sponsored Instagram posts, will a new form of authentic brand promotion come to the … More
Why Protein Needs a New Masculinity Re-Brand
With men keen to explore plant-based diets, are FMCG brands ready to change their marketing narratives around protein? Demand for … More